What's your favorite automotive slogan?

"Nibby" (nibby68) 09/10/2013 at 12:55 • Filed to: SLOGANS

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here are many catch phrases, slogans, or one-liners used in automotive advertising. Which one is your favorite?

I always enjoyed the 90s Infiniti ad slogan "Own one and you will understand."

Supreme Kiwi Zorro > Nibby 09/10/2013 at 13:00

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I love the ironic "Wake Up and Drive" coming from a dying automaker named Mitsubishi. It'll start pushing up daises soon.

For Sweden > Nibby 09/10/2013 at 13:00

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"Shake and bake!"

-Dennitt Racing.

GhostZ > Nibby 09/10/2013 at 13:02

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I'll be the first to say it... "simplify and add lightness."

Not just because it rolls off the tongue, but because it signified a huge paradigm shift in thinking. Suddenly, 'lightness' was a premium feature. You made a car light as a way of improving it, rather than because of its lack of something. It's a brilliant advertising slogan, and it really shows the benefit of a Lotus over pretty much anything else. "My Mercedes has a loud horn! My Ford has a V8! My Ferrari sounds amazing!" But the Lotus is light .

If someone looked at a lotus, their first complaint would be "It's not comfortable or big. It doesn't have lots of features or a powerful engine! Why is this worth my time? Why couldn't I get a car that was far more powerful with lots of more features. I don't need a race car. That's for weirdos who are okay with soot on their face. I'm buying a car for the road! What could your company's car possibly do that my car couldn't?"

"Simpify, and add lightness".

Now, 60 years later, lightness is pretty damn expensive, and highly desired in pretty much every performance car.

Dogapult > Supreme Kiwi Zorro 09/10/2013 at 13:04

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is it dying everywhere, or just in the USA?

Sparf > Nibby 09/10/2013 at 13:07

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I'm a bit partial to 80s Nissan's obsession with the word "awesome".

Along every other slogan they used in Z31 TV ads.

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PRBot II > Nibby 09/10/2013 at 13:11

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"Yeah we know our cars were automotive trash, but..."

"Have you driven a Ford... lately ?"

AbigGRNboot > Nibby 09/10/2013 at 13:13

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Dog tested, dog approved.

Favorite:

Z_Stig > Nibby 09/10/2013 at 13:14

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I suppose this one is pretty obvious, but "The Ultimate Driving Machine" was always my favorite. That is, until BMW stopped making Driving Machines.

Now, my favorite is Porsche's: "There is no substitute."

delete-me-please123 > Nibby 09/10/2013 at 13:16

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Not so much a slogan buutt

delete-me-please123 > Sparf 09/10/2013 at 13:20

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WHAT a surprise.

/smileyface

Sparf > delete-me-please123 09/10/2013 at 13:25

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Mattbob > AbigGRNboot 09/10/2013 at 13:30

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This is the best piece of automotive advertising ever. Nothing, I mean absolutely nothing has more mass appeal than dogs. As a matter of fact, I am going to watch those videos right now.

davesaddiction @ opposite-lock.com > Nibby 09/10/2013 at 13:45

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Also loved "Dogs love trucks".

deekster_caddy > Nibby 09/10/2013 at 14:52

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"Can I kick the tires?" (Subaru Justy ad - not sure if it was really a slogan)

Supreme Kiwi Zorro > Dogapult 09/10/2013 at 15:53

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Oh, Mitsubishi's consumer market is definitely dying over here in the Kiwi Land. Mitsubishi doesn't advertise their cars on telly anymore, and besides the Lancer EVO, their other latest consumer cars (Pajero, Challenger, ASX, etc.) are rarely seen. It's Mitsubishi's commercial vehicles (utes and MPVs) and oldies that are still around and seen often. I kept questioning why Mitsubishi is still in business.

RalphieDC > Nibby 09/10/2013 at 16:46

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Would I lie to you?

tapzz > Nibby 09/10/2013 at 18:24

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Packard

Sadly, the slogan proved longer lived than the brand...

dmtactical > GhostZ 09/10/2013 at 22:44

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Window stickers on new cars should have the weight in giant print instead of the MPG. I bet that would change people's thinking. After all, it takes more energy to move more weight, no matter where that energy comes from.